Skip to main content

Communication (Woods College) Courses (ADCO) Woods College of Advancing Studies


Subject Area Course # Course Title Semester Credit Hours Expand
ADCO 1005 Introduction to Communications Fall 4
Course Description

Introduces the four main divisions in communication studies: interpersonal communication, mass media theory, group and organizational communication. Examines the influence and impact of electronic communication. Practical application of theory focuses the course.


Instructor(s):

Prerequisites: None

Cross listed with:

Comments:

ADCO 1020 Survey of Mass Communication Fall 3
Course Description

Surveys the political, social, and cultural forces that influenced the development of the media. Topics include media history, governmental regulation issues, media economics, the impact of mass media on society, and the organizational decision-making process within the media institutions.


Instructor(s):

Prerequisites: None

Cross listed with:

Comments:

ADCO 1030 Public Speaking Fall 3
Course Description

While introducing the theory, composition, delivery and criticism of speeches, course attends to four key communication elements: message, speaker, audience and occasion. Explores various modes and varieties of speaking. This is a performance course.


Instructor(s):

Prerequisites: None

Cross listed with:

Comments:

ADCO 1055 Transcultural Communication Fall 3
Course Description

TBD


Instructor(s):

Prerequisites: None

Cross listed with:

Comments:

ADCO 1104 Interpersonal Communication Fall 3
Course Description

TBD


Instructor(s):

Prerequisites: None

Cross listed with:

Comments:

ADCO 1206 Group Dynamics Fall 3
Course Description

Course explores individual activities and performance in small groups. Research and theories pertaining to groups and teamwork focus attention on participation and leadership in problem solving, policy making and team building discussions.


Instructor(s):

Prerequisites: None

Cross listed with:

Comments:

ADCO 1208 Entertainment Media Spring 3
Course Description

Focuses on the study of entertainment media from historical, critical and practical perspectives. Topics include film history, broadcast history, video games, the Internet, screenwriting and sports media. Projects include film reviews, short screenplays and analyses of how television networks make business decisions. In addition to lectures and screenings, the class includes a variety of practical exercises and guest speakers from across the entertainment industries.


Instructor(s):

Prerequisites: None

Cross listed with:

Comments:

ADCO 1210 Computer Mediated Presentations Fall 3
Course Description

Computer graphics, presentation software, the World Wide Web, and other emerging technologies change the way we structure and present professional and personal information. Creating, interpreting and revising data are highly desired skills. Competitive environments demand persuasive professional presentations that match medium and message, combine clear organization, succinct organization and attractive design. Explores the use of color, graphic design, electronic photography, web interactivity digital and other media. No auditors.


Instructor(s):

Prerequisites: None

Cross listed with:

Comments:

ADCO 1212 Research Methods Fall 3
Course Description

This introductory course in research methodology examines issues underlying research from a theoretical and practical point of view. It explores the basic concepts and problems encountered in designing and conducting research and develops the practice of critically thinking about resources located in the research process. Focus is on the tenets of sound research practice to enable students to make reasonable judgments about research read and undertaken.


Instructor(s):

Prerequisites: None

Cross listed with:

Comments:

ADCO 1229 Investigative Journalism Fall 3
Course Description

Whether your interest lies in the human interest story, breaking news, the exposé or in honing your critical thinking and writing skills, this course offers the practical skills necessary for mastering journalistic form, drawing on credible sources, reporting the facts and sharpening your inquiry and interpretive skills. Introduces the public documents on which investigative reporters depend and the various locales, City Hall, State House, courthouses, where such records reside. Students learn how to access, read and interpret records which inform decision making.


Instructor(s):

Prerequisites: None

Cross listed with:

Comments:

ADCO 1230 News Writing Fall 3
Course Description

TBD


Instructor(s):

Prerequisites: None

Cross listed with:

Comments:

ADCO 1235 Advertising Fall 3
Course Description

Course focuses on the principal areas relevant to planning, implementing and evaluating advertising and promotional activities in traditional and electronic markets. Explores the selection and use of campaign themes and media, evaluating advertisements, controlling expenditures, client-agency relationships and the impact of consumer behavior patterns. Guest speakers from the advertising profession.


Instructor(s):

Prerequisites: None

Cross listed with:

Comments:

ADCO 1300 Advanced Advertising Fall 3
Course Description

Course examines the procedures and applications of the advertising planning process from an agency perspective. Topics include market research, media planning, advertising and creative strategy for traditional and electronic markets, competitive positioning and how each influences the effectiveness of a campaign. Class includes guest speakers.


Instructor(s):

Prerequisites: ADCO2235 or department permission required

Cross listed with:

Comments:

ADCO 1449 Crisis Communication Fall 3
Course Description

TBD


Instructor(s):

Prerequisites: None

Cross listed with:

Comments:

ADCO 2210 Computer Mediated Presentations Fall 4
Course Description

TBD


Instructor(s):

Prerequisites: None

Cross listed with:

Comments:

ADCO 2212 Research Methods Fall 4
Course Description

TBD


Schedule: Periodically

Instructor(s):

Prerequisites: None

Cross listed with:

Comments:

ADCO 2229 Investigative Journalism Fall 4
Course Description

TBD


Instructor(s):

Prerequisites: None

Cross listed with:

Comments:

ADCO 2240 Public Relations Fall/Spring 3
Course Description

This course is designed to be an examination of the technical, counseling, and planning elements in public relations. Attention in the course will focus on public relations campaigns, non-profit public relations, and the often complex relationship between management strategies and promotional objectives. Emphasis will also be placed on developing proper writing techniques for public relations. Included among the writing assignments will be a press release, planning statement, contact sheet, and a press kit.


Instructor(s): The Department

Prerequisites: None

Cross listed with:

Comments:

ADCO 3112 Career Planning:Strategies for Success Fall 4
Course Description

Course examines the critical elements involved in self assessment, career exploration, goal setting, adult development, decision making, job search strategies and career progression. Looks at how to integrate career information resources, and explores specific techniques and strategies designed for a competitive job market.


Instructor(s):

Prerequisites: None

Cross listed with:

Comments:

ADCO 3240 Public Relations Fall 3
Course Description

Public Relations is a vital and versatile communication tool. Course explores the techniques and media used to influence special publics including the news media. Reviews the principles and practices of on-line communication, how electronic media differs from traditional media, reaching new audiences, advantages and limitations. Focuses on non-profit public relations, corporate problems and the relationship between management strategies and promotional objectives.


Instructor(s):

Prerequisites: None

Cross listed with:

Comments:

ADCO 3300 Advanced Advertising Fall 4
Course Description

This course explores various advertising and marketing disciplines including account planning/research, brand/message strategy, media planning, social media, online/viral marketing and creative development. Case studies are reviewed and analyzed.


Instructor(s): Scott Madden

Prerequisites: ADCO2235 or department permission required

Cross listed with:

Comments:

ADCO 3320 Family Communication Fall 3
Course Description

TBD


Instructor(s):

Prerequisites: None

Cross listed with:

Comments:

ADCO 4901 Readings and Research Spring 4
Course Description

TBA


Schedule: Periodically

Instructor(s):

Prerequisites: None

Cross listed with:

Comments:

ADCO 5001 Career Strategies Fall 4
Course Description

This course examines the critical elements involved in self-assessment, career exploration, goal setting, adult development, decision-making, job search strategies and career progression. Looks at how to integrate career information resources, and explores specific techniques and strategies designed for a competitive job market.


Instructor(s): Amy Flynn

Prerequisites: None

Cross listed with: ADGR7727

Comments:

ADCO 5002 Public Relations Fall 4
Course Description

Public Relations is a vital and versatile communication tool. This course explores the techniques and media used to influence special publics, including the news media. It reviews the principles and practices of on-line communications, how electronic media differ from traditional media, reaching new audiences, advantages and limitations. Students study examples of public relations campaigns and design their own. Focuses on non-profit public relations, corporate problems and the relationship between management strategies and promotional objectives.


Instructor(s): Donald Fishman

Prerequisites: None

Cross listed with: ADGR7728

Comments:

ADCO 5041 Persuasive Communication Spring 4
Course Description

In our culture, image is about conveying success. It is what makes us want to buy a brand or vote for a candidate. Course explores the powerful role of imaging, the use of trademarks as a vehicle to convey a corporate image, and how a “marketable personality” (for a product, service, organization or individual) is defined, developed and communicated. Examines strategies for balancing the emotional and rational factors of a message, finding a position with “soul,” and using research to full advantage in relation to image failure and crisis management. A look at how imaging is affected by the exploding world of media and how it influences the corporate bottom line. Video and audio presentations and case studies provide stimulating examples. Students will better understand the imaging process and develop the know-how to evaluate and use it.


Schedule: Periodically

Instructor(s):

Prerequisites: None

Cross listed with: ADGR7741

Comments: