Skip to main content

Business Management (Woods College) Courses (ADBM) Woods College of Advancing Studies


Subject Area Course # Course Title Semester Credit Hours Expand
ADBM 1052 Introduction to Organizational Behavior Fall 4
Course Description

To thrive in constantly transforming organizations, it is important to understand the factors which influence performance and satisfaction, and the dynamics critical to interacting with and managing others effectively. Reviews the major theories of management and considers how personality, motivation, communication, perception, group dynamics, leadership style and organizational culture affect productivity and personal and professional success.


Instructor(s):

Prerequisites: None

Cross listed with:

Comments:

ADBM 1430 Corporate Communication Fall 4
Course Description

In a globally competitive and technologically advanced world, the ability to convey ideas and persuade diverse audiences is critical to professional success in every organization. This course provides a learning environment which develops proficient communication skills. Focusing on business writing and oral presentations with particular attention to purpose and audience, the curriculum offers strategies for effective business communications in letters, memos, e-mail, reports, proposals, resumes, meetings, and presentations. Class interaction, written assignments, collaborative media design, and team presentations provide multiple opportunities to demonstrate and enhance skills and to receive personal feedback on your professional communication style.


Instructor(s): Carol Fallon

Prerequisites: None

Cross listed with:

Comments:

ADBM 1520 Introduction to Organizational Behavior Fall 4
Course Description

To thrive in constantly transforming organizations, it is important to understand the factors which influence performance and satisfaction, and the dynamics critical to interacting with and managing others effectively. This course considers how personality, motivation, communication, leadership style, tchnology, conflict, organizational culture and power affect productivity and personal and professional success.


Instructor(s): Joseph Chevarley

Prerequisites: None

Cross listed with:

Comments:

ADBM 2235 Principles of Advertising Fall 4
Course Description

This course explores advertising as an institution in society, both as a marketing tool and as a communication process. Designed as a comprehensive view of the subject, the course includes such topics as advertising history, regulation, communication theory and practice, the role of advertising in the marketing mix, the organization of the advertising agency, marketing/advertising research, and the creative uses of various advertising media. Students will monitor advertising in various media, assess strategy, and participate in the formulation of an advertising campaign plan.


Instructor(s):

Prerequisites: None

Cross listed with:

Comments:

ADBM 3075 Negotiation Fall 4
Course Description

Negotiation is a key component in all professional, personal and social communication. Course presents specific tools for improving people skills in preparing for and conducting negotiations. It examines the characteristics of different negotiating situations, leadership and decision making functions, interpersonal communication, the intercultural community, management strategies, and factors affecting which negotiation style most enhances communication.


Instructor(s):

Prerequisites: None

Cross listed with:

Comments:

ADBM 3300 Advanced Advertising Fall 4
Course Description

This course explores various advertising and marketing disciplines including account planning/research, brand/message strategy, media planning, social media, online/viral marketing and creative development. Case studies are reviewed and analyzed. Topics include market and media planning, advertising and creative strategy for traditional and electronic markets, competitive positioning and how each influences the effectiveness of a campaign.


Instructor(s):

Prerequisites: None

Cross listed with:

Comments:

ADBM 4300 Business Ethics Fall 4
Course Description

TBA


Schedule: Periodically

Instructor(s):

Prerequisites: None

Cross listed with:

Comments:

ADBM 5001 Conflict Resolution: Negotiation Skills Fall 4
Course Description

Negotiation is a central process in decision-making and conflict resolution. This course examines the theory and practice of negotiation in a variety of contexts, including labor-management relations, buying and selling, mergers and acquisitions, civil liability suits, international diplomacy, and intra-organizational bargaining. Topics include target setting, concession making, power and influence, team management and negotiations, strategy and tactics and phases of competitive and cooperative negotiations.


Instructor(s): Richard Nielsen

Prerequisites: None

Cross listed with: ADGR7707

Comments:

ADBM 5005 Leadership:Theory and Practice Fall 3
Course Description

Student must have access to computer with web-cam. Have you ever asked: what makes a great leader? If so, you join countless researchers and practitioners who have been trying to answer this for decades. Are leaders born? Are they bred? What distinguishes them? Course examines a number of theories, and provides a bedrock of leadership practice that can be readily transferred to many different organizations. Focus is on practical applications including an introduction to different leadership theories, case analysis, and hands-on experience with leadership instruments for both the individual and organizations. Course will require monitoring and posting to the virtual classroom on Canvas 2-3 days each week to submit work and engage in on-line discussion.


Instructor(s):

Prerequisites: None

Cross listed with: ADGR8044

Comments:

ADBM 5020 Pricing and Distribution Spring 4
Course Description

This course examines how companies price goods and services, including pricing strategies and tactics, value creation, price structures, the role of competition, profit and costs in pricing, and pricing policy and regulation. We also examine the ways goods and services reach their customers, including distribution strategies, channel players and relationships, and channel effectiveness.


Schedule: Periodically

Instructor(s):

Prerequisites: None

Cross listed with: ADGR8020

Comments: